our history imageEquiFit, inc. is a Massachusetts-based company which designs and manufactures technologically advanced products for top riders and horses throughout the world.

Founder and President, Alexandra Cherubini, graduated from Bates College, and shortly after she sought a way to combine her career with her love of horseback riding. Within a few months, EquiFit’s first product was born: ShouldersBack™. ShouldersBack is now being marketed to riders as well as non-riders, through HSN and health and beauty outlets, and was featured in an exhibit at the Museum of Modern Art in recognition of its outstanding function and design. The success of the product encouraged Alexandra to develop a line of products for the equine and equestrian based on a material called T-Foam™, a shock-absorbing material that conforms to each horse’s body for a custom fit, every time.

The EquiFit product line has grown immensely over the company’s 15 years. A solid foundation of material intuition and product design is the heart of EquiFit’s success. From the T-Boot Series to the D-Teq Boot line, the T-Sport Wraps to the GelCompression Therapy line, EquiFit continues to raise expectations by pairing innovative designs with highly advanced materials.